Published 1st December 2025

Exclusive Wallace & Gromit x Marks and Spencer Kidswear Collection Launches

To kick off the 50th anniversary, Aardman celebrates in style through an exclusive range of Wallace & Gromit kidswear in collaboration with leading British retail giant Marks and Spencer.

Hitting 19 stores nationwide on 4th December, the 10-piece collection bursts with bold designs featuring fan favourite characters, from lovable inventor Wallace and his loyal sidekick Gromit to the mischievous Feathers McGraw, across playful t-shirts, cosy hoodies and pyjama sets in sizes 6 to 16 years.

Hannah McFarlane, Licensing Manager at Aardman said: “It’s so exciting to be partnering with a retailer as iconic as Marks and Spencer on this exclusive Wallace & Gromit collection. As we celebrate Aardman’s 50th anniversary, this range offers a joyful tribute to our much-loved characters, brought to life through vibrant designs that are sure to delight young fans.”

Alex Dimitriu, M&S Kids Director, comments: “We’re delighted to be collaborating with Aardman on this exclusive Wallace & Gromit kidswear range. Bringing such beloved British characters to life through vibrant, playful designs has been a real joy for the team. At M&S, we’re committed to offering families clothing that combines quality, creativity and great value, and this collection does exactly that. We know our customers and their children will be excited to wear these fun pieces as Aardman celebrates its remarkable 50-year milestone.”

The vibrant new collection will be available at the following Marks and Spencer stores: Argyle Street Glasgow, Bluewater, Cheshire Oaks, Dundrum, Gemini, Kingston, Luffey Valley Dublin, London Colney, Longbridge, Lisburn, Marble Arch, Mary Street Dublin, Meadowhall, Merton, Milton Keynes, Norwich, Pudsey, Stratford City London, and Wolstanton Stoke.