Aardman is delighted to announce a festive partnership with luxury department store, Fenwick.
Yesterday evening, the Fenwick Newcastle store unveiled their much-anticipated Christmas window theme – this year featuring Aardman’s family favourite Shaun the Sheep. The event was live streamed on Facebook to a global audience of tens of thousands. Viewers tuned in from as far afield as Australia, New Zealand, Canada and America.
Running across the eight windows of the Northumberland Street store frontage, the exclusive story depicts a festive Mossy Bottom Farm where Shaun the Sheep and his flock live. Christmas is coming and Mossy Bottom Farm is covered in ice and snow. Shaun the Sheep’s seasonal excitement turns to dismay when a farmhouse raid to get a bigger stocking for the flock accidentally leads to Timmy, Shaun’s cousin and the only lamb in the flock, going missing! Follow Shaun’s adventure to get Timmy home before he becomes someone else’s present.
Mia Fenwick, Director at Fenwick said of the partnership: “Every year our Christmas window reveal is the highlight of the Fenwick calendar and this year we are thrilled to have partnered with Aardman to give audiences a glimpse into the new Shaun the Sheep Christmas special. It feels very fitting to partner with the legendary British animation studio on the eve of the 50th anniversary of our Christmas windows.”
Richard Beek, Producer at Aardman added: “It’s a real honour to see moments from our latest Shaun the Sheep film – The Flight Before Christmas providing the inspiration this year’s Fenwick Christmas windows. We are extremely proud of the film and to be able to share it with everybody in such unique and special way is fantastic, I’m sure everyone will love the windows as much as we do!”
The Shaun the Sheep Christmas Window display will be in place at Fenwick Newcastle from Monday, 8th November through to end of December for all to experience and enjoy.
In celebration of the Christmas window display, the partnership with Fenwick also includes special edition Shaun the Sheep gift items. These include a limited-edition Shaun the Sheep x Fenwick Christmas bauble, a personalised Shaun the Sheep Bedtime Stories book, a 24 Sheeps to Christmas activity book and Shaun the Sheep plush toys in various sizes amongst others collectable pieces. These extra special items are available from today in all Fenwick stores and online now.
Additionally, Fenwick Newcastle’s Santa’s Rooftop Cinema will be screening an exclusive Aardman film; Aardman Classic Cinema, featuring some much-loved favourites and iconic Aardman characters. Screenings will run on selected dates from Thursday 11th November to Thursday 23rd December.
Shop the limited edition Shaun the Sheep x Fenwick items: https://aard.mn/Fenwick
Shaun the Sheep: The Flight Before Christmas will be premiering on TV this Chistmas.