Shaun the Sheep to feature in UK's first "video stamp"

Published 1st February 2022

Aardman has produced an exclusive animation featuring Shaun the Sheep for the Royal Mail's first ever video stamp.

Following a successful national trial, the Royal Mail has today announced that it is adding unique barcodes to all of its Definitive stamps.

Recipients of mail featuring a barcoded stamp can watch the 30 second video of Shaun and the Flock, directed by Aardman's Steve Harding-Hill, by scanning the stamp in the Royal Mail app.