Local companies with a big reach

Both Half Moon Bay and TruffleShuffle take a refreshing attitude in the designing and creation of products for one of our most well-loved and established brands: Wallace and Gromit. These long-standing licensees find inspiration in our style guides, then create unique products that suit their particular areas of gifting, as well as observing current styles and trends.

Wallace and Gromit's retro themes and comedy moments lend themselves perfectly to these fun and carefully thought out products. For some designs, we have delved into our archives, resurrecting iconic assets from the 80s and 90s. Marketing and an online presence are really important parts of these independent companies, as well as authenticity and close brand relationships, Aardman is able to support them by helping cross-promote to our over 6 million active social media fans.

Truffle Shuffle

Drag me

Half Moon Bay

Drag me

Get in touch

Rob Goodchild

Commercial Director

Rob is Commercial Director at Aardman, having been with the company for more than 10 years. Responsible for the global merchandise programmes for major Aardman brands ‘Shaun the Sheep’, ‘Wallace and Gromit’, ‘Timmy Time’ and ‘Morph’ with over 180 licensees across 30 territories. Over 25 years’ experience in kids consumer product roles across toy and video games industries, including founding and running publishing and retail businesses.