Nici - one of the most famous plush companies in Germany - and Aardman have worked together for over 10 years to create a high quality and cute collection of plush toys and gifts for Shaun the Sheep.

Each year, we collaborate on a new collection that reflects current trends but maintains a classic feel. In some cases, designs are based on current market activity for Shaun the Sheep, such as movie releases or new content, and other times Nici have the creative freedom to develop a range that appeals to their target audience. In all cases, we work together from design concept to market entry, to create products that will delight all of our fans. Nici products are sold in key market territories, including Europe, Japan and China.


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Rob Goodchild

Commercial Director

Rob is Commercial Director at Aardman, having been with the company for more than 10 years. Responsible for the global merchandise programmes for major Aardman brands ‘Shaun the Sheep’, ‘Wallace and Gromit’, ‘Timmy Time’ and ‘Morph’ with over 180 licensees across 30 territories. Over 25 years’ experience in kids consumer product roles across toy and video games industries, including founding and running publishing and retail businesses.