We worked through these concepts with Slimbridge, always keeping the audience’s needs at the heart of it. The concept that felt the strongest was one that encouraged the user to be curious about their real world environment. We were fortunate enough to have had an incredible visitor guide as we walked around the site and we were endlessly asking questions as we wanted to know more about the amazing wildlife living at the site. It struck us that having a digital solution that helps the audience to collect knowledge could be really cool.
Thinking about our target audience, families and social groups, it needed to be something familiar in concept and easy to grasp, so we came up with the idea of using a card based experience, a mechanism very familiar to this audience group, which we felt would be a great way to facilitate collecting facts.
We also wanted to make the fact collecting fun and rewarding to the user, so took inspiration from the wildlife itself. ‘Wetland Heroes’ is both a nod to the wildlife at Slimbridge and the users of the app, making them feel like they are the heroes of their fact finding mission, becoming experts in this field.
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