Wallace & Gromit: A Cracking Christmas Experience
Wallace & Gromit: A Cracking Christmas Experience is a one-of-a-kind festive themed, performer-led, ticketed event that launched at Bristol's Cabot Circus from mid-November to Christmas Eve 2024.
In partnership with Hammerson and produced by The Bakehouse Factory, the experience celebrates Aardman as the cultural hub of Bristol and builds on our previous collaboration - a bespoke mural featuring many of Aardman’s most enduring characters.
The Friary Building in Quakers Friars at Cabot Circus was transformed into the immersive festive experience, where families helped Wallace save Christmas by completing various festive challenges to get his latest gadget - the Christmas-O-Matic - up and running in the nick of time.
In addition to the experience, families and shoppers could enjoy the Bristol Loaf's Cracking Christmas Café, a pop-up themed, festive café offering a range of playful and cheesy treats, sure to capture the festive spirit. The café also hosted a small retail area as well as a green screen photo opportunity for visitors to take home.
Aardman is keen to explore further ‘retailtainment’ opportunities which drive footfall and engage audiences with our brands at shopping centres and other retail and leisure destinations.
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