All Systems Go AR Trail App
Continuing Aardman’s successful global rollout of Augmented Reality trail experiences for both Shaun the Sheep and Lloyd of the Flies, a brand-new Wallace & Gromit AR trail package: All Systems Go is launching in 2025, and Aardman is seeking global licensing opportunities for this family entertainment package.
Available on iOS and Android, this AR trail experience allows partner venues to host their own Wallace & Gromit themed trail, encouraging visitors to ready the famous rocket for blast off by following a trail of markers around an attraction, and completing a series of challenges and photo opportunities to complete Wallace’s checklist, finally launching the rocket off into space!
Bespoke marketing and messaging opportunities are included within the app, triggered by a unique location download code allocated to each host venue, which immediately places visitors at the host attraction when they share the footage from their day out with friends and family. This bespoke code also allows the attraction venue access to personalised usage and download data which aims to track visitor engagement with the trail. Once downloaded, the app can run without access to a data connection and is completely self-led, so once marketing and on site assets are installed, there is minimal staff input required to run the experience.
Visitors will follow a series of printed markers, allowing venues to manage footfall, flow and encourage visitors to access all areas of a site as they complete the trail and engage with Wallace & Gromit in a brand new way! The app is designed to enhance a visitor experience, with light touch interaction points rather than families needing to be constantly looking at their phones as they explore the host venue. Key license targets for All Systems Go are science centres and museums, creating an authentic link between inventions, space exploration and innovation – all top of Wallace’s check list!
Get in touch below to find out more about licensing opportunities and to try the app for yourself.
