Published 7th April 2022

Aardman film helps teach Gloucestershire kids consent

Aardman has produced a new animated film for Gloucestershire’s Office of the Police and Crime Commissioner (OPCC) to help tackle Violence and Intimidation Against Women and Girls.

Directed by Tim Ruffle, the 90" 2D animation 'Consent' uses everyday examples to help children understand what consent means.


Nick Miller, Producer at Aardman, said: “Aardman is keen to support projects that help young people in the South West and, in working with the OPCC, we have utilised our storytelling expertise to engage young people and build awareness around the topic of consent.”

Chris Nelson, Gloucestershire’s Police and Crime Commissioner, said: “This is just one way that my office is committed to influencing behaviour when tackling Violence and Intimidation against Women and Girls.

“This innovative campaign will provide a friendly and engaging way for young people to talk about consent and boundaries, encouraging respectful behaviour from an early age, which I hope will benefit the next generation growing up in the county.

“We’re delighted to have the very talented team from Aardman involved in this work. For a globally acclaimed animation firm to provide its expertise shows the importance of this campaign to society, and also demonstrates how Aardman values its social responsibility to young people in the south west.” 

The video will be officially launched to Key Stage 2 pupils at Robinswood Primary School in Gloucester on Thursday 7 April 2022.

It will also be available to Gloucestershire Constabulary’s Schoolbeat team, which delivers training to young people on topics including anti-social behaviour, grooming, exploitation and internet safety.