Character Licensing


Meet the team

Rob Goodchild

Commercial Director

Rob is Commercial Director at Aardman, having been with the company for more than 10 years. Responsible for the global merchandise programmes for major Aardman brands ‘Shaun the Sheep’, ‘Wallace and Gromit’, ‘Timmy Time’ and ‘Morph’ with over 180 licensees across 30 territories. Over 25 years’ experience in kids consumer product roles across toy and video games industries, including founding and running publishing and retail businesses.

Jess Houston

Senior Manager – Publishing and Product Development

Jess manages Aardman’s publishing and soft line product categories, working with international agents and UK licensees to create and develop product ranges to compliment and grow our brands.

Hannah McFarlane

Licensing Executive

Hannah works with Aardman’s global network of agents to help develop licensing programmes both internationally and in the UK. She also works closely with the Aardman marketing team to maximise product support for both retail and online.

Ben Townsend

Licensing Assistant

Ben works with agents and licensees to ensure effective communication of the design strategy across the Aardman portfolio. He is also involved in market research and managing samples.

Adam Vincent-Garland

Business Development Manager – Interactive, Games and Toys

Adam manages the Toys, Games and Interactive Apps product categories. Constantly tracking new trends and innovations in the industry that can be applied to the Aardman portfolio of character brands. Developing quality collections with the best possible licensee partners with the aim to create products and experiences that resonate around the world.



Aardman is a global distributor of IP and represents a selective list of third party producers of high quality animated content.

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Working with partners around the world, we use our wealth of creative talent to bring unique and interactive experiences to life.

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We work with agencies and brands across the globe on campaigns that tell stories in unique and exciting ways.

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